Facebook’s popularity might be waning with younger generations, but it is still an active social media platform that could help you to promote your self-storage business. According to our research, 28% of self-storage customers are aged between 25-34. Cross-reference this with social media data, and you’ll see that 84% of 25–30-year-olds use Facebook and 79% of 30–49-year-olds use Facebook.
Paid social media ads allow you to get your message in front of the right people for a low cost. You can target individuals based on their location, life events, interests and behaviour. And with a Facebook pixel set up on your website, you can even target previous website visitors.
The remarketing ad – increase conversions
Remarketing is a great method for boosting conversions. It allows you to reach people who have already been on your website and haven’t yet converted.
You may have already invested in SEO or PPC to get them to this stage, so you’re not at the very bottom of the marketing funnel. It’s time to bring out your best offers.
Target people who have already been on your website with a timely offer. It could be a rent-free period for signing up today. Or you could offer them a complimentary service, like free ½ day van hire/ collection with a 6-month contract.
The video ad – increase reach
An engaging video ad will help you to reach as many people as possible. Video ads are proven to increase engagement and are far more likely to capture attention than a simple picture or link attachment.
With this type of ad, the aim is to get the attention of many people in your target area as possible. This could be to promote a new site opening or to advertise a new service. And creating video content for your Facebook ads doesn’t have to be difficult.
The competition ad – increase traffic
Want more traffic to your website? It’s time to run a competition. When you launch a new website, you can either invest in SEO and wait for the organic traffic to build, or you can pay to send traffic to your site. PPC is one option available to self-storage companies, but this can be expensive.
Facebook ads offer a lost cost alternative. And with a competition, you could attract a lot of attention and help to boost your other marketing platforms. With a WordPress plugin like RafflePress, users will be able to earn additional entries by completing tasks like sharing the competition with their friends, signing up to your mailing list or liking your other social media platforms.
When you’re new in town, this type of Facebook ad is a great way to get the word out there.
The download ad – increase leads
When you want to grow your mailing list with high-intent users you need to have something to offer. This could be a free download or an exclusive offer. You could create a moving house checklist. Or you could create a guide to starting a business in a self-storage container.
Using Facebook’s targeting criteria, target your ad to those who might be interested in your offer. And use Facebook’s form feature to keep everything on your Facebook page. You’ll then have an email address to start a customised email journey and your users will have access to the premium tools and guides you create.
These are just some of the fun and creative Facebook ads we’ve come up with. If you’re interested in exploring self-storage advertising with the help of Auburn, get in touch to find out how we can help you grow your business.