I heave a sigh of relief when the clocks change. It signals Spring – longer, lighter days & all that this means for our lives. I sometimes wonder if the dawn of spring would be a better time for making resolutions as it spurs us on to emerge from our winter world & get out to try something new – fuelled by the power of daylight!
Here at Auburn our 2016 New Year’s resolution was for a period of self-reflection, especially on where the key value of our business lies. What do we truly stand for as our business continues to grow & evolve? How should we support our long-standing clients & hope to attract prospective clients? This sort of reflection & analysis is important in all businesses both new & established as we all embrace growth. A new year prompts us to make resolutions but do we follow up on them? The end of the 1st quarter is fast approaching so it’s time to check where we’re up to.
As a key part of our self-reflection we decided we’d like to talk to you more this year so that’s what we’re doing. We hope that throughout this year we’ll be speaking to you as we help ensure your business anticipates or responds to all the challenges in your commercial context.
Watch this space as the results of Auburn’s deliberations will soon come to fruition too, it’s been a busy 1st quarter for us.
We all know that digital marketing has become a critical part of building business. No longer an added extra, today the web is our first port of call for information, solutions, contact details, education, problem identification & solutions, products, services, opinions, news, communication – a window on the world & beyond…
As I watch my children learn more about the web & we struggle to negotiate appropriate screen time, it strikes me that they will never know a world without it. Facing both the benefits & the threats it throws up, one thing is for sure, they’ll be savvy users, indeed they probably already are. They know what they want & they know how to find it.
A Yellow Pages recently landed on the door mat. “What’s that?” my daughter asked. I realise it’s not something she’ll ever use, not with the web at her fingertips. At 7 she knows how to find song lyrics on the web, watch funny animals, find the time in Australia or how to find Henry VIII facts for her homework. Swiping on my phone or iPad, clicking on apps, it’s all second nature to her. Google is already her new best friend, perhaps even her BFF! Is it your business’ too? That’s a challenge we’re often solving for our clients here at Auburn.
Marketing is all about creating an impactful platform – both on & offline, with the optimum user experience throughout. Ensuring the best visibility for your brand by positioning your product or service in the right place, at the right time, in front of the right people in order to reach & influence both new & existing customers. That’s what we’re here to help you to do.
Having returned from a career break myself it’s apparent there’s certainly no longer a dividing line between offline & digital marketing, it’s all marketing we must do. We have come to expect that, whether we’re 7 & growing up fast, or significantly older and perhaps still just a little web-wiser, we, as consumers, can search, find, choose & react in the blink of an eye & that is what every business must continually respond to.
Tony Zambito, a leading authority on buyer insights recently said “Instead of using technology to automate processes, think about using technology to enhance human interaction”. This rings true for me – at the end of each tablet, desktop, mobile there’s still a human being making a choice, a person who is in control.
Don’t forget the human touch.