Nottingham University

“Zubo, the email marketing system that Auburn provided us with is brilliant. It’s quick, very easy to use and allows us to track and measure every aspect of our campaigns. It’s really helped us keep on top of keeping in touch!”

Amy Maddison, Marketing Manager – Nottingham University

The client brief

The University of Nottingham required an easy to use email marketing system to enable them to successfully deliver campaigns and communicate with their partners, students and graduates. A key requirement was deliverability and ease of use; the system had to be user friendly and non technical to allow any member of staff to easily use it and send campaigns.

Our solution

After a trial campaign, we set up Zubo, our email marketing solution to help the University of Nottingham manage their on-mass internal and external communications. Following their branding guidelines we created beautifully designed templates that rendered perfectly on mobile, tablet and desktop email software. We also provided bespoke training at the client’s request and ongoing support for multiple administrators. The result has been an overwhelming success with all departments at the University now getting exceptional open and response rates from their campaigns.