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Launched a new site, making it much easier for new visitors to find a club near them thanks to the integration of their club database with the Google Maps API, after all, it's about getting new players onto the green and playing the game.

Bowls England

The heart of bowls in the England

Bowls England is the National Governing Body for the sport of Flat Green Lawn Bowls in England. With 2,500 clubs in the UK and thousands of members, the team at Bowls England are very busy especially around annual events and the National Championships which are held once a year.

Auburn

CUSTOMER QUOTE

"Auburn has understood our requirements from the outset and delivered a fantastic new website within a tight timescale. The back office is simple to use with very little technical knowledge required, support since go-live has been excellent and we're already seeing a great saving in time that has allowed us to focus on other work areas." Alistair Hollis, Bowls England

Sports body launches game changing website


The solution included a much more flexible content management system with multi-level access for different stakeholders – including administrators at over 2500 clubs. Devolving the requirement to clubs to keep their information updated has reduced the administration burden massively with the head office. It’s now so much easier for new visitors to find a club near them thanks to the integration of their club database with the Google Maps API, after all, it’s about getting new players onto the green and playing the game.

Bowls England Stat

808%

increase in organic traffic

34%

Very low bounce rate on site

93%

Increase in visitors compared with the old site

3


Years working relationship

10%


Pages per session

54%

Average session duration

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