Why User Experience Is A Top Priority For You And Your Visitors.
As the web evolves into a more complex technology user experience (UX) has become a priority for everybody online. Users have seen the best and worst of the web over the last decade and they’re savvy enough to demand high standards – especially when it comes to spending money.
Which makes user experience a top priority for you as well, because – if you can’t meet this demand – there’s always competition in your industry who can. And they’ll gladly take any potential customers off your hands.
There’s a lot to cover when it comes to user experience, so we’ll start off with an overview for today, but we’ll have plenty more on the following for you in future blog posts.
Your UX journey starts with audience research to help you determine what your ideal customer expects from a brand like yourself. This will help you make informed decisions on the following areas and save you making any costly mistakes – so don’t scrimp on the research stage.
Designing For User Experience
With your research all wrapped up the first place you’ll see user experience in action is the design stage of your website. Good UX in web design means a user will be able to find exactly what they’re looking for in a matter of clicks, on any device. For you, good UX design means visitors can move along the buying process, without any hiccups, and feel confident they’re spending their money in the right place.
Matching Form With Function
That’s not all though, because UX design doesn’t actually end with the design stage. You need the right code behind it all to create a flawless customer experience, from the moment they land on your website. No matter how pretty or intuitive the visual design of your site may be, things like poor loading times, complicated contact forms or a lack of mobile optimisation will lose you business.
The Finer Details
There are some big decisions to make once you delve into user experience, like how to approach information architecture, navigation and mobile optimisation, for example. These are massive topics in themselves that require a lot of consideration and planning, but UX will take you down to the finest details of your website and entire online presence.
The smallest touches, like font choice, text colour and content length can have a huge impact on the profitability of your website – especially in the days of mobile internet. To perfect these finer details you’ll need to get into conversion rate optimisation and fine tune the user experience of your website.
The Wider Customer Experience
It’s easy to think user experience starts and ends with your website, but to visitors this is just one part of the bigger picture. The wider customer experience starts from the moment a prospect discovers your brand – and how long it lasts depends on you. Even after someone buys into your services, the customer experience determines whether they’ll come back for more and how they’ll talk about you online.
In the digital age you want a lasting relationship with your customers, because – even if they don’t pay up for more of your goods – their reviews, brand mentions and interactions with your online presence help you generate more business.