New leads and sales
Instant, dynamic and measurable – Pay Per Click is a great way of reaching new customers and driving relevant people to your website who have a strong intent to buy your product or service. It’s fast too, within hours of setting your campaign to go live you can see new visits, enquiries and sales.
What will it cost?
Pay Per Click works well for most clients, but the cost per click varies dramatically depending on the industry and keywords you are targeting. Before we start work we’ll discuss the likely costs of clicks and decide on a monthly budget to work to.
Unlike other channels, such as SEO and Content Marketing, you have to pay every time someone clicks on your advert, for this reason we normally focus on Cost Per Acquisition as the key performance indicator. PPC can be used to drive a huge amount of traffic to your site, but we only want to really drive the traffic from people who have a strong intent to buy. Our focus is to get you the type of traffic that turns into sales, at the lowest possible cost.
Unlike some agencies, we charge a flat fee for managing your campaigns rather than a percentage of your spend, so we’re not falsely motivated by getting you to spend more. We want to get your budget to go further, get you more leads and more sales for the same or less money. We also give you full access to your account, allowing you to see the changes we’re doing and have access to budgets.
Peace of mind
So if you’re worried that your advertising costs are going up (which they probably are) and you’re getting fewer clicks for your budget, or you just want to stop worrying that you’re not really doing enough to keep on top of it, we can do the hard work so you sleep better at night.