The spend on internet advertising in the UK has now overtaken television advertising, and with the average internet shopper in the UK spending over £1800 online each year, it’s not difficult to see why. With widespread broadband availability (3G and 4G) and a positive consumer attitude to online purchasing, e-commerce can a bring huge competitive advantage to your business, allowing you to position your business alongside the likes of national retailers, creating a far more level playing field.
As a WordPress house our preferred platform is WooCommerce. Woo was acquired by Automattic in 2015 (the company that owns WordPress) which means WooCommerce is now part of the WordPress family. This has resulted in massive growth over the past year with WordPress and WooCommerce now powering over 37% of all online shops.
WordPress and Woo Commerce
WooCommerce is a feature rich ecommerce platform based on WordPress. It can handle most of the requirements needed from an eCommerce platform. The advantage of it being built on WordPress is that, If the specific functionality a client needs isn’t there, it’s normally available through the WordPress community, where there are plugins for everything from accounting to marketing. Integration is also super simple, with plugins already available for all the major payment gateways and banks in UK and all major shipping and logistics companies.
A scalable and safe platform
WooCommerce is used by several major brands, including Subaru and Airstream, and can scale easily, meaning that as your E-commerce store grows, you don’t need to change platform. With over 1 Million WooCommerce stores in existence and the backup of the WordPress support community, Woo is the best option for SME’s who run WordPress as their website CMS.