The rise of drag and drop website editors has made it easier than ever before to get online. Companies like Squarespace and Wix make the process of creating a website easier than ever before, with no coding experience required. But what happens when you want to move outside of the limits of what these services provide?
If you want to add a shop function to your website, take control of advertising or even just reduce your monthly running costs, moving to WordPress could be the answer. We’re big fans of WordPress here at Auburn HQ. We believe that it offers incredible flexibility to allow you to create a multitude of website experiences.
Why do we love WordPress?
WordPress is an open-source platform, which means it is free to use and adaptable to your needs. You’ll need a web hosting provider to get your site up and running, but this is another benefit of using WordPress over an ecosystem like Wix or Squarespace. You’re in control of where your website is hosted. And if you aren’t happy with the hosting provided, you can move.
WordPress is flexible
Another benefit of using WordPress is that it is incredibly flexible. From the look to the functionality, you are in complete control of your website.
Flexible design
There is a huge library of free themes available, so you can easily achieve the look you want. And since it is all open-source, you can also customise your theme to your exact specification. If you love the drag and drop website builders offered by companies like Wix, then you’ll be pleased to learn there are multiple website builders available on WordPress.
Flexible functionality
As mentioned above, WordPress is open source. This means that developers are free to use the WordPress Codex to create their Plugins and Widgets. Plugins offer a quick and easy way for those without coding experience to add extra functionality to a website. There are even plugins available to help you turn your website into an online shop!
You can read more about our thoughts on WooCommerce here.
WordPress is user-friendly
Perhaps one of the biggest reasons we love WordPress is that it is very user-friendly. If you’re afraid to touch the backend of your company website because you are afraid you will break something, this can hold you back.
A good CMS (content management system) should allow you to make changes and add blog posts without worrying about taking the entire site down. With WordPress, the intuitive backend system will allow you to make changes to your website with confidence.
WordPress offers eCommerce capabilities
If you decide to add an eCommerce shop to your website, you should retain complete control of this process. With sites like Shopify, you’re going to face roadblocks in the way you run your online shop. With WordPress and WooCommerce, you can take complete control of the entire process.
With many eCommerce platforms, you’ll pay a monthly fee to use the service in addition to fees on each order or transaction. Every step of the way, someone is waiting to take a slice of your profit. With WooCommerce, the actual plugin is free and then you pay for the extensions you require. So if you want your store to automatically calculate shipping, you would pay $99 per year. For a similar service from Shopify, you would have to pay $299 per month.
Need help moving your website to WordPress? We can help! Get in touch with our team today to find out how we can make your website migration quick and simple.