In the modern day world, a phone call just seems so passé; today’s technology loving generation communicate mainly through the use of social media sites. From ‘selfies’ on instagram to well articulated blogs on wordpress, you can find out pretty much anything you could ever need to know via Facebook, Twitter, Google+ and Instagram, and with this in mind businesses are jumping on the social media bandwagon to promote their brands.
A recent study has revealed that the social media site of choice for 2013 is Instagram. This photography app has come a long way from being just an online diary recording those special moments, avid instagrammers are reviewing and sharing their experiences of products and services, complete with the hard working hash-tag, to successfully send brands viral amongst this online community.
According to SumAll, who analyse in excess of 290 billion social actions by 100,000 businesses on social networks each year, Instagram has rated higher than its three main competitors, Facebook, Twitter and Google+. This popular photography site has truly secured its place as a powerful platform for businesses looking to engage in digital marketing through social media.
Eric Dahan agrees whole heartedly with these findings, and as CEO of Instabrand, he is making the most of the ever increasing interest from directors looking to take their business to the next level. Brands who use social media can look forward to a dramatic rise in their web presence by gaining tens of thousands of new followers on Instagram for as little as $3,000 per campaign, and as revealed by SumAll, this will undoubtedly result in increased revenue for your business.
Dahan stresses that celebrity endorsement is not the way forward for a business wanting a successful Instagram experience. Potential customers want to see what really works and prefer to see real people using and reviewing products in real time as opposed to stars who are getting paid to promote brands. If you can communicate who you are as a business and what you do visually, then it’s worth considering Instagram.