Google’s new feature ‘Google Posts’- How will businesses be able to use them?

Google has started to roll-out its new feature called Google Posts, although this is not yet the official name, it’s been a notable innovation by the search engine giant which may have an impact on the way businesses are displayed and found.
Google is yet to officially announce its full plans for the feature simply referring to it as an ‘experimental new podium on Google’,  but many digital experts have been able to gather insights into how the platform will potentially work.
Originally, the feature was introduced for the US Presidential Elections to provide candidates a platform for sending personal messages and engaging with the electorate. Since then, it seems as though Google has started to roll the feature out to selected local businesses and public figures.
One of the first businesses spotted using the new ‘experimental’ Google posts feature was Andrew Jewellers in New York who used the tool to share company updates and product images.
For those who are fairly Google savvy, at a first glance, it looks as though the posts are a simplified version of Google’s own social network, Google+ and clicking onto the company’s logo on the posts will take you to a feed showing all of their updates. Like Google+, the new feature is also heavily image focused with prominent graphics, a cover photo and a logo.
Whilst users of Google posts can send out information to their audience there is no space for comments or any other features currently available on social networking sites. It is also impossible to search for brands using the Google posts feature, and there is no option to follow users.
The only way to see content or a brand’s profile is when the carousel appears in response to a search query. This suggests that the Google posts platform is simply another way of hosting key content from businesses, designed to provide users with more in-depth and informed search results.
Google Posts is still in the early stages and still very much an ‘experiment’ by Google so the full uses and benefits of this feature remain to be seen.