Mills CNC

“Since the site went live we’ve seen a good uplift in traffic and enquiries. All leads are tracked carefully and to date the digital marketing and website has delivered almost £1M worth of pipeline and we’ve successfully closed £400k worth of orders.”

Tony Dale, Technical Director – Mills CNC

The client brief

Mills CNC is an exclusive distributor for Doosan Machine Tools and one of the fastest growing machine tool companies in the UK. Tony Dale and Ged Scully approached us with a desire to generate more awareness and enquiries online for both machine sales and their Training Academy.

It was clear from the outset that Mills have a distinct advantage over their competitors, offering a complete support cycle for their machine tools customers with sales, finance, training, servicing and aftercare. Our job was to get this proposition in front of more potential customers searching online, and encourage contact.

Our solution

Having researched Mills customers and their buying behaviours it was clear that we needed to target a niche audience and avoid the hobbyist market where there was a large volume of searches. We suggested a multi channel digital marketing strategy including PPC, SEO, Email Marketing and Social, all to tie in with their already effective PR and offline marketing campaigns. The website was redeveloped from the ground up with a bespoke WordPress theme, designed to give a smooth experience across desktop, tablet and mobile.