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The concept was to work with automotive brokers and leasing firms to help them add extra value to their customers by providing a service to 'look after their car'. The concept was set, we had a brainstorming session and came up with the name 'Look After My Car'.

Premia Solutions

Automotive insurance products via 2,000 UK dealers

Premia Solutions offer a wide range of bespoke white label insurance products for a large number of dealer groups in partnership with us throughout the UK and Ireland. Founded in the year 2000, and having recently celebrated our 20th anniversary, Premia Solutions continue to strive to provide market-leading products designed specifically to meet the needs of our customers.

Auburn

CUSTOMER QUOTE

"Auburn very quickly picked up the project and understood the brief. We’ve been delighted with the insight and creativity they have brought to the table. We’ve seen an excellent take up, with over 13,000 customers now signed up to the scheme.” Stephen Emery, Digital Marketing Manager

Specialist insurers launch new consumer brand.


The concept was to work with automotive brokers and leasing firms to help them add extra value to their customers by providing a service to ‘look after their car’. The concept was set, we had a brainstorming session and came up with the name ‘Look After My Car’.

A thorough branding process was completed, concepts and designs were developed so the website could be created and the product launched. Further, follow up communications have since been developed too, aiding the conversion rate and allowing Premia to convert 63% of free site membership to paid customers.

Premia Solutions Stat

80%+

Open rates

13K

Sign-ups of new customers via brokers since launch.

63%

A staggering conversion rate.

4


years working relationship

0


Enter Stat

10%+

of all members go on to buy more two or more products.

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