UI | UX | Web Design | Web Development

Playbox is working hard to ensure that it continues to connect, communicate, inspire and engage with its many audiences. At the centre of this is their website and digital presence and we knew that the new site had to deliver on so many different levels.

Playbox Theatre

It’s lights, camera and action for the new Playbox website

From a team of 50 excited and passionate members, meeting weekly in a village in rural Warwickshire, Playbox Theatre has grown into a pioneer of the creative arts for young people. Based in Warwick, but with national recognition, Playbox celebrates all that is positive about theatre and the creative arts.

Auburn

CUSTOMER QUOTE

“From our first meeting with Auburn, we knew that this would be an exciting creative partnership. As a company, our structure is complex, our product unique and often challenging to communicate to potential members and stakeholders. The patience, integrity and swiftness of the Auburn team was nothing short of exhilarating, and we felt confident that our precious business would be in safe and inspiring hands. The customer care was second-to-none, with excellent attention to detail, constant support and communication, and really thoughtful responses, whenever a challenging area of development arose. This felt like a true creative partnership which is, of course, the heart of all that Playbox Theatre is. Auburn’s drive to create a website that would reflect the energy, enthusiasm and passion of our company was superb, and as our relationship moves forward, now that the site is live, we look forward to building our company more and more.”

Reach, engagement and attraction of new audiences.

There was something about Playbox that really resonated with us. Perhaps it’s their creative process, or the fact they are inspiring the next generation, or just the fact that they are a lovely bunch of people doing something that adds to society – whatever it was, right from the outset, we knew this was going to be a worthwhile project getting involved with.

With young people at the very heart, Playbox is working hard to ensure that it continues to connect, communicate, inspire and engage with its many audiences. At the centre of this is their website and digital presence and we knew that the new site had to deliver on so many different levels.

Our initial data and research helped us understand how their current audience was using the website, but also how their competitors were marketing themselves. Our project team consisted of UI and UX designers, WordPress developers as well as our content and SEO team – all working together with the team at Playbox.

The results have been good. Although the site has only recently launched, we’re already seeing an uplift in all the main metrics including reach, engagement and attraction of new audiences. This may be just Act I, but we are confident that the stage is set for great things.

26%

User Up YOY

45%

Session duration up by 45%

17%

Bounce rate has dropped by 17%

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Year Relationship

12%

Organic Search Up

11.7

Sessions Per User