Designing for your customers needs
I love design, it is in my DNA and I am very passionate about it. From creative sandwich packaging to crumpled safety leaflets in the back of aeroplane seats and everything in between, I just love it.
The highlight of my day as Designer here at Auburn is when a brand new brief is put in front of me. My mind is instantly flooded with endless ideas from quirky typography and bold illustrations, to whimsical storytelling graphics. Then the fun bit begins as I spend time trawling through my favourite sites for inspiration, such as awwwards, FWA, siteinspire and countless others.
Designing around data
Once I have enjoyed my glorious pixel fix, it is time to put pen to paper and match my research to my client data. Research is important, as this ensures that my designs remain current, while challenging me to push the boundaries for each client brief, but in order to meet this fully I need to have comprehensive knowledge of their data. The difference between average and excellence in design is the combination of understanding what your user wants and needs (informed by data) along with good aesthetics, making it easy for the user to know what to do next.
Applying Google Analytics
As a designer, I am all about the visual aspect of marketing, but I have to remember that looks are only as important as the target audience they land with. After I’ve scolded myself a few times for getting caught up scrolling through competitors websites or designs on dribble, I get back on track and head to the only starting point for great design; Google Analytics.
Analytics can streamline my design process by focusing the lens on the end user. What pages are people visiting? Why is the bounce rate so high on the existing contact page? Why are people viewing the product and then not buying? Being mindful of user behaviours and what causes these helps me design better.
If creating Google Analytics and setting up goals didn’t make it onto the things-to-do list when you first launched the website, don’t panic! We understand that not everyone is a whizz with digital data, and even if you do know your way around the world wide web, very few businesses have the time to decipher the stats spat out by Google Analytics. This is where digital marketing and design goes hand in hand and can make your life a whole lot easier. By combining the latest data with your design brief we can take the stress out of your marketing strategy, developing the most relevant brand for your customers, leaving you to get on with what you do best – running your business.