Keeping in regular contact with your prospects and customers is essential to maintaining a positive relationship and influencing purchasing decisions. Keeping a dialogue open can be a time consuming and expensive exercise. Auburns email marketing service can help.
Making It Happen
Our service is designed to help you communicate with your customers and prospects cost effectively with the minimum of marketing effort. Our service enables you to send personalised, high quality information, helping you keep in touch and increase customer loyalty.
How it works
Our ‘permission based’ service is designed to enable you maximum reach and impact to your chosen market with the minimum effort. Our team of graphic designers and marketing experts will contact you each month to prepare the message and content that you wish to send out to your audience. We then send you a proof for your approval, which once signed off, will be sent out to your recipients.
We also take the hassle out of managing your own email list, by automating subscriptions from your web site and removing any un-subscribers you can be sure that your campaign only goes out to people that want to receive it.
Measuring the success!
Once each campaign is completed we provide access to our online reporting module which details the success of the campaign that shows the response each individual user gave upon receiving your message. With your login details you can access a comprehensive range of results on each campaign we send when it suits you. Easily see who opened your email, who clicked a link, who forwarded it to a colleague, and so much more. These reports are updated in real-time, so you always know the latest.
Campaign Snapshot
Our campaign snapshot lets you easily gauge the results of the campaign from a single page. Find out how many recipients opened your email, clicked a link, unsubscribed, forwarded your email to a friend and loads more.
Opens Over Time
Our simple Opens Over Time Report shows exactly who is checking out your email, how many times they're doing it, and when they did it. You can get an overview for the life of the campaign or drill down all the way to minute by minute detail.
Recipient Activity
Our recipient activity report lets you get down to some serious detail on your campaign. Easily see who opened, who clicked, who bounced and who unsubscribed. You can even search for a specific subscriber to see exactly what they did with your email.
Link Activity
The Link Activity Report makes it easy to guage what your subscribers are interested in. Not only can you see the total number of clicks for every link in your email, you can also find out who clicked that link, when they clicked it and how many times.
Forward to a Friend
By including a forward to a friend link in your campaign, you can easily see which subscribers are forwarding your email and who they're forwarding to. This report can also be a great way to test the viral impact of your emails.
Unsubscribes
While we automatically process all unsubscribe requests and spam complaints for you automatically, the Unsubscribes and Complaints Over Time reports makes it easy to see exactly who, when and why each subscriber left your list.
Bounce Activity
As well as automatically processing any bounced emails for you, we also tell you exactly why that subscriber bounced out of your list. Maybe we got an out of office reply, or perhaps their mailbox was full - whatever the reason, they didn't get your email and we'll tell you why. You can even search for a specific recipient to see exactly why your email to them bounced.
Subscriber Reports
Your subscriber list is a living thing that grows and shrinks over time. Our subscriber reports let you easily keep track your subscriber activity from a month-to-month level right down to each and every minute. Quickly track how your subscriber list is growing over time. This report includes new subscribers, those that have bounce out and are no longer valid, those that have unsubscribed as well those you have manually deleted yourself.
Benefits to email marketing
- Quick lead generation: E-mail has quick output and quick response for lead generation.
- Selectivity: E-mail offers the same list selectivity as traditional list rental.
- Media reinforcement: E-mail can be an adjunct to any media to quickly reinforce a message, product announcement, seminar date or trade show.
- Cost effective: E-mail is extremely cost effective on a cost per contact basis for customer acquisition.
- Higher response: Overall responses may be higher as only relevant materials will be sent which assures a more receptive audience to the offer.
- Lower costs: There are no production, paper or postage costs
- Privacy issues: Subscribers choose to receive E-mail solicitation through a positive option given upon subscribing. Subscribers are also aware of the source of their name and are always given a choice to opt-out. This addresses the privacy issue directly and again assures a responsive audience.
- Customer dialogue: As an interactive medium, E-mail establishes a dialogue with new and present customers. Repeated messages can create effective brand awareness or a continued response from and conversation with the customer.
- Trackable: E-mail is also a trackable medium as you can direct responders to answer through many types of response vehicles.
Potential Email Topics
The possibilities for your communications are unlimited. Here are just a few suggestions:
- Newsletters and Press Releases
- Alerts
- Loyalty Programme Information
- Time Critical Programmes
- Special Offers and Promotions
- Seasonal Offers
- Surveys and Market Research
- Invitations
- Competitions
- Product Launch Information
Start today
It’s easy to start your email marketing campaign, simply give us a call or drop us a line and we’ll talk you through how to get going.
Arrange a FREE informal meeting today
If you’d like to discuss your project with us, we’d love to bring some ideas to the table. To arrange a short meeting please complete the short form below or if you would prefer, you can call us directly on 01926 40 77 66
